THE CHALLENGEVancity Community Foundation needed a visual branding strategy to go with a National Literacy Education program that was being rolled out across Canada. It needed to be bright, appealing and accessible. The program includes a variety of components including: educational videos, promotional videos, website & resource hub, as well as design for print materials like posters, handbooks and more. .THE SOLUTIONWe developed a full branding strategy and asset package including posters, workbooks, videos, logos, website, and...well... the works! This has been an amazing project which brings together the best our whole team has to offer and has provided a fun opportunity to really grow with a project as it takes off across the country! .THE OUTCOMECome and see for yourself!